# getaiemail 投放复盘｜墨投｜2026-06-06

- Site: getaiemail
- URL: https://getaiemail.com
- Primary keyword: AI email generator
- Owner attention mode: manual_focus
- Upstream data snapshot: /root/.hermes/kanban/boards/site-review/artifacts/site-review-20260606/getaiemail-data-snapshot.md
- artifact_mirror_used: true

## Verdict

Verdict: TEST

一句话：getaiemail 具备小额 Search 意图测试条件，但不能直接 GO 放量；原因是 Search 意图和站内转化已有早期证据，核心 GA4/Clarity/Bing/D1 可查，但付费归因、Plausible 后台、GSC indexed=0、Ahrefs crawl depth、/pricing 直达 404 仍会放大烧钱风险。

红黄绿灯：🟡 TEST / small Search only

## Evidence Preflight

- Domain / infra: 🟢 生产 URL 200；canonical 为 https://getaiemail.com/；robots.txt 200；sitemap.xml 200 且含 13 URLs；repo seo:audit ok=true、checked=9、failures=[]。证据来自数据包 lines 51-56。
- Landing / CTA path: 🟡 首页首屏价值主张、编辑器、Generate CTA、quota、Sign in、Upgrade to Pro 均可见；浏览器视觉检查显示付费搜索用户能直接理解“reviewable work email drafts / no auto-send”。风险是直接访问 https://getaiemail.com/pricing 返回 404，虽然首页内有 pricing section；不能把 /pricing 作为 ads sitelink 或 campaign final URL。
- Core tool success: 🟢 D1 有真实工具链路：tool_start=8 → tool_result=8，结果率 100%；generations=11，其中 succeeded=9、failed=2，生成成功率 81.8%；copy_draft=3，copy/tool_start=37.5%。证据来自数据包 lines 38-43、68-69。
- Pricing / checkout / signup: 🟡 首页 pricing section 可见，Free / Pro / Team 可见；D1 有 checkout_start=1、paid pro monthly=1 / 999 cents、pending orders=5、subscriptions=0。checkout/tool_start=12.5%。需要解释 paid order 与 subscription=0 是否符合支付/webhook模型。证据来自数据包 lines 42-43、68-69。
- Analytics / tracking: 🟡 GA4 green：7d activeUsers=2、sessions=4、pageViews=11、eventCount=23，事件含 page_view/tool_start/tool_result；Clarity green：3d sessions=9、users=9、dead click 1、rage 0、JS errors 0、smart events 有 Checkout/tool_start/tool_result；Bing green：sitemap success/discovered=13。Plausible frontend exists but plausible.io stats API 401，backend aggregation 未验证。证据来自数据包 lines 15-24、31-36。
- Conversion events: 🟢/🟡 站内关键事件已有：tool_start、tool_result、copy_draft、pricing_cta_click、checkout_start、login_click、variant_click；但 paid attribution 事件和 campaign/source 仍弱。证据来自数据包 line 42。
- UTM / attribution: 🔴/🟡 不能支持 paid attribution 复盘。GA4 7d 主要是 direct 和 moxi_closeout/browser；D1 24 events 无 UTM/referrer，5 events referrer=professional-email-generator。证据来自数据包 lines 45-49。
- Policy / legal: 🟢 Privacy/Terms 可访问；Terms 明确不自动发送邮件、不绕过 consent、不 impersonate、不提供法律建议；首屏也明确 no auto-send / review before sending。适合规避冷邮件误导风险。
- CRO friction: 🟡 首屏整体可投，但 paid 流量风险点为：1) 左侧价值文案较长，右侧 editor 占屏大，移动端需单独复测；2) /pricing 直达 404；3) Pro价值和付费后权益需要更贴近“daily work emails / saved drafts / 800 credits/month”；4) Clarity scroll depth 35.33%、active time 46 sec，说明初访理解窗口很短。

## Opportunity Scan

- SERP / competitor density: 🟡 web_search 样本显示 “AI email generator” SERP 前列是 Toolsaday、Microsoft 365 Outlook、HelpDesk、AIFreeBox、Forbes/MailerLite 等强竞品或内容页；数据包 Broad SERP sample 也显示 Toolsaday / Editpad / AIFreeBox / Hiver / WriteMail 前 5，getaiemail 未进入该样本前 5。说明目标词有明确需求，但自然位和广告位竞争不低。
- Intent: 🟢 查询意图清晰，属于“即时生成工作邮件”的工具型需求；getaiemail 的 scenario rail（cold/follow-up/reply/professional/sales等）能承接长尾。
- Channel fit: 🟢 Google Search first；Microsoft Ads secondary。Meta/TikTok 不建议作为首测，因为非视觉前后对比产品，低意图流量容易浪费。Reddit/Quora 只适合后续问题场景内容/retargeting，不作为第一笔预算。
- Competitive angle: “work email drafts, review before sending, no auto-send, scenario-based, copy to Gmail/Outlook” 比泛 AI writer 更安全、更职场化；不要碰 official/partner/Outlook/Gmail 误导词。

## Campaign Structure

Campaign: GAds_Search_getaiemail_us_work_email_test

Settings:
- Network: Google Search only；关闭 Search Partners 和 Display Network。
- Location: presence-based；首测 US/CA/UK/AU/NZ 或先 US only，避免 “presence or interest”。
- Language: English。
- Device: all devices initially；移动端若 CVR 弱再拆。
- Bid strategy: conversions configured from day 0；首 3-5 天可 Max Clicks with CPC cap 或 manual CPC 收干净 query，转化量稳定后再切 Maximize Conversions。

Ad groups:
1. ag_ai_email_generator
   - phrase/exact: "ai email generator", [ai email generator], "free ai email generator", [free ai email generator]
2. ag_work_email_generator
   - "work email generator", [work email generator], "professional email generator", [professional email generator], "business email generator"
3. ag_follow_up_reply_email
   - "follow up email generator", [follow up email generator], "email reply generator", [email reply generator], "professional email reply generator"
4. ag_sales_cold_email_guarded
   - "sales email generator", [sales email generator], "cold email generator", [cold email generator]
   - 注意 policy/cold outreach wording，只强调 permission-based / truthful / reviewable，不写自动群发。

Initial negatives:
- job, resume, cover letter, newsletter, email marketing platform, bulk email, mass email, spam, scrape, email extractor, outlook copilot, gmail official, microsoft copilot, template pdf, html email template, mailchimp, hubspot, sendgrid, app download, apk, crack, free trial microsoft, login.

## Tracking Contract

UTM convention:
- utm_source=google | microsoft
- utm_medium=cpc
- utm_campaign=getaiemail_search_work_email_test_202606
- utm_content={adgroup}_{rsa_variant}
- utm_term={keyword}
- utm_id={platform_campaign_id}

Primary conversion:
- checkout_start initially as primary micro-conversion only if purchases are too sparse; paid_order_success / subscription_active must become primary once webhook口径确认。

Secondary conversions:
- tool_start
- tool_result
- copy_draft
- pricing_cta_click
- login_click
- variant_click

Validation method:
- GA4 realtime/debug + standard report：source/campaign/term/content present。
- D1 event_records：same UTM keys persisted for tool_start/tool_result/copy/checkout。
- Clarity: paid sessions identifiable via UTM landing URL/session recording。
- Plausible: only after stats API 200；当前不能作为 paid reporting source。
- Ad platform: import/pixel conversion only after event semantics confirmed；no launch before owner approval.

## Budget / Experiment

Budget: TEST only
- Daily cap: USD $10-15/day
- Total cap: USD $100-150 or 7-10 days, whichever comes first
- CPC guardrail: prefer exact/phrase；pause query clusters above $3 CPC with no tool_start/copy signal after meaningful clicks

Hypothesis:
- Users searching “AI email generator / professional email generator / follow up email generator” will start the tool and copy a draft; a subset will upgrade when daily drafting quota / saved drafts become valuable.

Stop-loss:
- Spend reaches $100-150 with 0 checkout_start and no paid_order_success。
- tool_start rate from paid sessions <20% after landing page clicks are clean。
- copy_draft/tool_result <25% for paid sessions。
- Search terms dominated by email marketing platform / bulk email / Microsoft Copilot / template-only intent。
- Tracking cannot preserve UTM in GA4 + D1 for paid sessions。

Scale condition:
- Paid sessions show tool_start ≥30%、tool_result ≥70%、copy_draft/tool_result ≥30%。
- At least 1 paid_order_success or strong checkout_start + repeat use evidence within test cap。
- Search terms produce 2+ clean converting exact/phrase clusters。
- /pricing final URL issue fixed and Plausible/backend or GA4+D1 paid attribution is reliable。

## Creative Pack

RSA headlines:
- AI Email Generator for Work
- Write Professional Emails Faster
- Generate Reviewable Email Drafts
- Follow Up Email Generator
- Professional Email Generator
- Email Reply Generator
- Cold Emails With Guardrails
- Subject Body and Tone Variants
- Copy Drafts to Gmail or Outlook
- 3 Free Drafts Per Day
- No Auto Send Review First
- Work Email Drafting Tool

Descriptions:
- Create work email drafts for follow-ups, replies, sales notes, and daily updates. Review before sending.
- Add recipient, purpose, tone, and key points. Get a subject, body, and variants you can copy.
- Free draft quota available. Upgrade when daily drafting and saved history become useful.
- Built for human-reviewed workplace emails. No automated sending or contact scraping.

Sitelinks / extensions:
- Follow Up Email Generator → /follow-up-email-generator
- Professional Email Generator → /professional-email-generator
- Email Reply Generator → /email-reply-generator
- Pricing → use homepage #pricing or fix /pricing before use; do not use current /pricing 404
- Privacy / Terms as trust links if platform supports

Callouts:
- Review Before Sending
- No Auto-Send
- Subject + Body + Variants
- Free Drafts Available
- Copy to Email Client
- Permission-Based Guardrails

Landing page hypotheses:
- Paid search variant should route by query intent: follow-up queries to /follow-up-email-generator, professional queries to /professional-email-generator, reply queries to /email-reply-generator。
- Add above-the-fold trust microcopy: “No automated sending. No contact scraping. You copy the draft yourself.” already present; keep it prominent。
- Fix /pricing 404 or avoid as final/sitelink URL。
- Add “why Pro” proof near editor: saved drafts, 800 credits/month, usage history, Stripe checkout; tie to daily work value。

## Monitoring

Daily checks during test:
- Spend, impressions, clicks, CTR, CPC by ad group/keyword。
- Search terms: add negatives daily for bulk/email marketing/platform/brand misuse terms。
- GA4 + D1: paid sessions with UTM, tool_start, tool_result, copy_draft, pricing_cta_click, checkout_start, paid_order_success。
- Clarity: paid landing recordings for dead click/rage/scroll/drop-off。
- Landing: /pricing status, checkout route, OpenAI/provider failures, quota text.

Metrics to hand off to moxi:
- spend/clicks/CPC/CTR/search terms/ad group
- paid_session_count
- tool_start_rate
- tool_result_rate
- copy_rate
- checkout_start_rate
- paid_order_success / CPA
- paid Clarity friction notes

## Risks

Top risks:
1. Attribution risk: D1 UTM mostly empty and GA4 is direct/probe; must validate paid UTM before spending.
2. SEO/index risk: GSC indexed=0 and Search Analytics no rows; paid can test intent but should not mask indexing problem.
3. Reporting risk: Plausible stats API 401；不能用 Plausible 做投放复盘直到 backend aggregation 200。
4. CRO risk: direct /pricing 404；若 ads sitelink or user manually opens /pricing，会浪费高意图点击。
5. Product/payback risk: 1 paid monthly order ($9.99) exists but subscriptions=0；需要确认 payment semantics before optimizing to paid.
6. Policy risk: “cold email generator / sales email generator” 文案必须避免 spam、scraping、automated sending、impersonation。

## Gap Closure / Owner Approval

待孟健确认的建议动作：
- 墨界/墨枢｜修复 /pricing 直达 404 或配置 canonical pricing landing；验收：GET /pricing 200 或 ads sitelink 不使用 /pricing；需要孟健：是，manual_focus 非例行改动。
- 墨析/墨运｜补 Plausible backend API/site ownership 或确认 reporting endpoint；验收：stats aggregate 200 with visitors/pageviews/events；需要孟健：若需账号/API token，则是。
- 墨界/墨析｜验证 paid UTM 在 GA4 + D1 event_records 全链路保存；验收：测试 URL 产生 tool_start/tool_result/copy/checkout 事件且 utm_source/medium/campaign/term/content 可查；需要孟健：是，manual_focus 非例行改动。
- 墨引｜GSC URL inspection/request indexing + IndexNow/Bing follow-up；验收：核心 URL inspection 状态或 indexed 变化证据；需要孟健：如浏览器/GSC权限或验证码需要，是。
- 墨引/墨界｜Ahrefs crawl depth/errors 复核；验收：crawl URLs 接近 sitemap 13 URLs，internal URL error 明细导出或修复；需要孟健：如 Ahrefs权限需要，是。
- 墨策/墨账/墨析｜确认 paid order vs subscription=0 口径；验收：订单/订阅/webhook状态解释清楚，投放 primary conversion 不会误报；需要孟健：是，如果涉及支付后台权限。

Owner Approval Card（仅计划，不执行）:
- Action: 创建 Google Search 小额测试 campaign，Search only，exact/phrase first。
- Spend cap: USD $100-150 total，daily $10-15。
- Channel/account: Google Ads；Microsoft Ads 可作为后续 cheaper backfill。
- Preconditions: /pricing 404 修复或不用作 URL；UTM→GA4+D1 验证通过；Plausible backend 非必需但需标黄；paid_order/subscription口径明确；孟健明确确认预算和账户。

## Need Owner Approval

需要孟健：
- 任何真实 Google/Microsoft Ads 创建、发布、预算、出价、充值、暂停/开启动作。
- 若需进入 Plausible/GSC/Ahrefs/支付后台补权限或确认口径。
- manual_focus 站点的上述非例行执行型 follow-up 是否派工。